Paid, Earned, Owned & Shared Media ? What?s Your Online Marketing Media Mix?

In the Content Marketing Trilogy of Discovery, Consumption and Sharing, there are a mix of media types online marketers employ to facilitate the connection between brand information and consumers / buyers across the customer lifecycle relationship. Those media types are often characterized as Paid, Earned, Owned and Shared media. �What do those media types mean [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/7GWxJk3TNwM/

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