A few things to remember when designing your ecommerce user experience… Web conventions are your friend. Resist temptation to get creative with features and content that are generally expected to work a certain way. Personalization is hot, but too much of a good thing can backfire on you. Not everything should be based on the ‘wisdom of [...]
Source: http://www.getelastic.com/ecommics-users-who-forgot/
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