38% of Online Retailers Believe Site Testing Effective

According to Forrester’s latest State of Retailing Online report, 38% of web merchants report A/B testing of their site design as “effective.” Does that sound low to you? While this doesn’t necessarily mean 62% don’t consider site testing an effective tactic (it’s likely the survey included retailers who are not doing any testing at all). [...]

Source: http://www.getelastic.com/38-of-online-retailers-believe-site-testing-effective/

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