Report Says Retail Paid Search Conversion Rates Dropping

When you think about paid search advertising on a search engine like Google, Bing or Yahoo do you care about how much is being spent there in total or are you focusing on your conversions? Most marketers will say conversions rule the day for obvious reasons. That?s why a recent study from IgnitionOne is interesting [...]

Source: http://www.marketingpilgrim.com/2011/10/report-says-retail-paid-search-conversion-rates-dropping.html

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