mYfAVE'StOYOU: noviembre 2011

miércoles, 30 de noviembre de 2011

Why Google Wants to be in Your Wallet and Drive Your Car

When I talk with people who aren’t involved with internet marketing about Google, I’m surprised by the amount of trust they put in Google and how they feel Google is making the world a better place … for truly altruistic reasons. It’s not until I point out how Google will gladly provide all the services [...]

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

Why Google Wants to be in Your Wallet and Drive Your Car

Google is Scarier than Facebook on Privacy In the past few weeks Facebook has been publicly criticized...
Google Web History – More Spying From Google I was a little busy last week and didn’t have...
I Wish We Had Google Understand Not Google Instant Search Earlier this week Google launched the latest�iteration�of the SERP’s, Google...
How Google Profiles SEO’s At SMX one of the more contentious subjects was the...
Facebook and Google+ Competing For Your Attention With the launch of Google+, the inevitable tech fan boys...

Advertisers:

Text Link Ads - New customers can get $100 in free text links.
BOTW.org - Get a premier listing in the internet's oldest directory.
Ezilon.com Regional Directory - Check to see if your website is listed!
Need an SEO Audit for your website, look at my SEO Consulting Services
Link Building- Backlink Build offers customized link building services
Directory Journal - Get permanent deep links in a search engine friendly directory
LinkWheel SEO - Get Web 2.0 Backlinks
RevSEO High PR BackLinks- Private High PageRank Homepage Link Network
The #1 ranking SEO software toolkit: get your free download
TigerTech - Great Web Hosting service at a great price.
Article-Writing-services.org - Article Writing Services creates quality content for websites and blogs at no cost to site owners.
Rouper.com - Buy & Sell Premium Websites
High Quality, Contextually Relevant Link Building. Join 500+ top agencies & publishers who rely on The HOTH every day. US based, enterprise-grade support. 100% money back guarantee. Try it now.

Source: http://feedproxy.google.com/~r/Wolf-howl/~3/94YBrZwrtT0/

more info here more info here more info here more info here more info here more info here more info here

A New Way to Create Urgency and Social Proof on Product Pages

Just when you think you’ve seen it all, you stumble across a feature that makes you think “why didn’t I think of that”? This time, it’s from antique and vintage marketplace Ruby Lane, which alerts shoppers when an item they are viewing is sitting in someone else’s cart or wishlist – suggesting they may miss [...]

Source: http://www.getelastic.com/a-new-way-to-create-urgency-and-social-proof-on-product-pages/

more info here more info here more info here more info here more info here more info here more info here

Cloud Hosting, Cloud Servers, what?s the difference?

Recently VPS.net introduced Cloud Hosting, a new solution that differs a bit from their VPS Cloud Servers. I'm very, very happy with that product. Finally there's something in between WestHost hosting, which I've been loving and promoting for a few years now but really is only for the beginning blogger, and the far more advanced [...]

Cloud Hosting, Cloud Servers, what’s the difference? is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Source: http://feedproxy.google.com/~r/joostdevalk/~3/A7elz_WuMZA/

more info here more info here more info here more info here more info here more info here more info here

Google ? Under the Hood�[INFOGRAPHIC]

This infographic was created by Blog Search Engine, where you can promote your blog by getting it reviewed. I think this infographic offers some fantastic data, in a visually appealing way, that SEOs can discuss with their clients. SEO is not easy, ranking is not easy and our job is not easy. I think if [...]

Follow SEJ on Twitter @sejournal

Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/i8LIcSrG9oY/

more info here more info here more info here more info here more info here more info here more info here

10 Productive Tasks You Should Be Doing On Google+ Right Now

This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. I want to warn you that is a bad idea. Although the lights are on and it seems like nobody is home, trust me: there are people [...]

Originally at: Blog Tips at ProBlogger

10 Productive Tasks You Should Be Doing On Google+ Right Now

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/fF_s6GdOWeo/

more info here more info here more info here more info here more info here more info here more info here

Social Link Building: The Latest Fashion in SEO

Back links have always been an important part of SEO, but the type of links that influence search engine rankings have changed over the years. Links from topically relevant and authoritative sites serve as signals of quality for the content they point to. The authority of a web page, or ?Page Rank? in Google lingo, [...]

Source: http://www.getelastic.com/social-link-building-the-latest-fashion-in-seo/

more info here more info here more info here more info here more info here more info here more info here

Are ads preventing your posts from being shared?

I like sharing links on Twitter, I've been trying to find a good way of doing that without overloading people, and think I've found the solution in Buffer App, which allows me to buffer my tweets. As a result of that, I'm tweeting a lot more links. What I find though, is that I'm reading [...]

Are ads preventing your posts from being shared? is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Source: http://feedproxy.google.com/~r/joostdevalk/~3/Q48j1WnvY3c/

more info here more info here more info here more info here more info here more info here more info here

Cup of Joe: Today is Thanksgiving! And So Is Tomorrow!

Yay! Today is Thanksgiving! FEED ME TURKEY! Ok so I know what you are thinking, Um Joe, Thanksgiving was two days ago! But, you are wrong, and in this post I am going to prove it to you. Your thanksgiving may have been two days ago, but mine is today. You see, in my family [...]

Source: http://www.marketingpilgrim.com/2011/11/cup-of-joe-today-is-thanksgiving-and-so-is-tomorrow.html

more info here more info here more info here more info here more info here more info here more info here

VPS.net issues: what?s up and what will they do about it?

When I posted my interview with Terry Myers about cloud hosting, I wasn't really prepared for the backlash that would come in on that post. Quite a few people responded and a lot of them weren't too happy. On top of that, there were several instances of downtime in both the AMS and several US [...]

VPS.net issues: what’s up and what will they do about it? is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Source: http://feedproxy.google.com/~r/joostdevalk/~3/HhcxS3yOFC4/

more info here more info here more info here more info here more info here more info here more info here

Yandex, Not Bing, Becomes Default Windows Phone Search Engine in Russia

Yandex has officially become the default search engine on Windows Phone-based handsets in Russia. Russia's largest search engine has entered a partnership with both Microsoft and many major phone manufacturers including Nokia, Samsun and HTC.

Ya...

Source: http://feedproxy.google.com/~r/sewblog/~3/y9Lhm7ojB14/Yandex-Not-Bing-Becomes-Default-Windows-Phone-Search-Engine-in-Russia

more info here more info here more info here more info here more info here more info here more info here

Yandex, Not Bing, Becomes Default Windows Phone Search Engine in Russia

Source: http://feedproxy.google.com/~r/sewblog/~3/y9Lhm7ojB14/Yandex-Not-Bing-Becomes-Default-Windows-Phone-Search-Engine-in-Russia

more info here more info here more info here more info here more info here more info here more info here

WordPress SEO Theme Compatibility Survey

Quite often now, I get the question which themes work well with my WordPress SEO plugin. The honest answer is that I know only a few by heart because I haven't tried them all. Now I know I have a quite active user base for my WordPress SEO plugin and therefor, I've decided to try [...]

WordPress SEO Theme Compatibility Survey is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Source: http://feedproxy.google.com/~r/joostdevalk/~3/bVZ78REtKsM/

more info here more info here more info here more info here more info here more info here more info here

Cyber Monday Spending ? Heaviest U.S. Online Spending Day in�History

comScore just reported Cyber Monday reached $1.25 billion in online spending, which is up 22 percent versus Cyber Monday 2010. They report that this represents the heaviest online spending day in history and the second day on record to surpass the billion-dollar threshold. Shopping at Work Stats comScore also reported that those shopping at work [...]

Follow SEJ on Twitter @sejournal

Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/pME4J-hnZio/

more info here more info here more info here more info here more info here more info here more info here

10 Productive Tasks You Should Be Doing On Google+ Right Now

Originally at: Blog Tips at ProBlogger

10 Productive Tasks You Should Be Doing On Google+ Right Now

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/fF_s6GdOWeo/

more info here more info here more info here more info here more info here more info here more info here

Are You A Guilty Marketer? Opening Keynote at #SESCHI by Mikel Chertudi of Adobe

Mikel Chertudi, Senior Director, Global Media & Demand Marketing at Adobe Systems, presented Tuesday morning?s opening keynote at SES Chicago. The goal of his presentation was to take a deep dive into: How the value of what marketers do is often viewed incorrectly Mistakes that many marketers are guilty of What questions marketers should ask [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/nJrFeX3JXhg/

more info here more info here more info here more info here more info here more info here more info here

Social media and blogging tips for businesses at OxonDigital

On 23rd November the SEOptimise team attended OxonDigital, a local digital and networking event that I have created in Oxford for all things digital. The focus of the latest event ...

Source: http://feedproxy.google.com/~r/seoptimise/~3/OduLI3s0X9w/social-media-and-blogging-tips-for-businesses-at-oxondigital.html

more info here more info here more info here more info here more info here more info here more info here

Act Like a Politician at Conferences and Watch Your Business Grow

Act Like a Politician at Conferences and Watch Your Business Grow

Post from: Quality SEO Services & Link Building Services

Act Like a Politician at Conferences and Watch Your Business GrowPost from: Quality SEO Services & Link Building Services No, I?m not going to tell you to seek out every baby and kiss them. However, when you go to conferences related to your industry (almost every industry has their own conferences these days and as an [...]

Source: http://feedproxy.google.com/~r/quantumseolabs/~3/7v_dASAbPDU/

more info here more info here more info here more info here more info here more info here more info here

Mutated Search Queries

Google has recently began refining search queries far more aggressively. In the past they would refine search queries if they thought there was a misspelling, but new refinements have taken to changing keywords that are spelled correctly to align them with more common (and thus profitable) keywords.

As one example, the search result [weight loss estimator] is now highly influenced by [weight loss calculator]. The below chart compares the old weight loss estimator SERP, the current weight loss estimator SERP & the current weight loss calculator SERP. Click on the image for a larger view.

There are 2 serious issues with this change

disclosure: in the past refinement disclosures appeared at the top of the search results, but now it often ends up at the bottom
awful errors: a couple months after I was born my wife was born in Manila. When I was doing some searches about visiting & things like that, sometimes Google would take the word "Manila" out of the search query. (My guess is because the word "Manila" is also a type of envelope?)

Here is an example of an "awful error" in action. Let's say while traveling you find a great gift & want to send it to extended family. Search for [shipping from las vegas to manila] and you get the following

The search results contain irrelevant garbage like an Urban Spoon page for Las Vegas delivery restaurants.

How USELESS is that?

And now, with disclosure of changes at the bottom of the search results, there isn't even a strong & clean signal to let end users tell Google "hey you are screwing this up badly."

In some ways I am inspired by Google's willingness to test and tweak, but in others I wonder if their new model for search is to care less about testing and hope that SEOs will highlight where Google is punting it bad. In that case, they just roped me into offering free advice. ;)

Categories:

google

Source: http://www.seobook.com/mutated-search-queries

more info here more info here more info here more info here more info here more info here more info here

WordPress 3.3 Getting Closer to Official Release with Beta 4

If you have been ignoring the WordPress news on your blog dashboard, as many people do, then you probably haven?t noticed WordPress? announcement of the latest Beta version of WordPress 3.3. Click on the link if you want…

WordPress 3.3 Getting Closer to Official Release with Beta 4 was originally posted on the Phoenixrealm SEO Blog by Gary Cottam.

You can connect with Gary on Google+, on Twitter @garycottam, or follow these links to find out more about Doublespark SEO or Doublespark Web Design.

Source: http://feedproxy.google.com/~r/phoenixrealm/UynW/~3/dxFdDXA55xQ/

more info here more info here more info here more info here more info here more info here more info here

6 Last Minute Ideas for Improving Holiday Conversions

Your holiday merchandising is set, your developers are in a deep code freeze and all your marketing campaign creative is in. Your sales are already picking up, is it too late to tweak your website for maximum conversions this season? No! Here are 7 eleventh hour tactics you can use to squeeze the most dollars [...]

Source: http://www.getelastic.com/7-last-minute-ideas-for-improving-holiday-conversions/

more info here more info here more info here more info here more info here more info here more info here

5 Things to Know about Being a Salesperson

5 Things to Know about Being a Salesperson

Post from: Quality SEO Services & Link Building Services

5 Things to Know about Being a SalespersonPost from: Quality SEO Services & Link Building Services As an Internet marketer, your job is basically to be a salesperson. You are trying to sell products or services to your customers and that means learning the techniques a salesperson uses. Even if you never meet a customer face [...]

Source: http://feedproxy.google.com/~r/quantumseolabs/~3/8CL4f3oBHBk/

more info here more info here more info here more info here more info here more info here more info here

Introducing Social Analytics in SEOmoz PRO

Posted by Miranda.Rensch

Hi there, Mozzers! It's me, Miranda. It’s been a while since I’ve posted here, and I’ve missed you! Today, I have something super exciting to share with you: our newest addition to SEOmoz PRO, Social Analytics!!

zOMG, we have been working super hard on the new Social Analytics section; we’re excited for you to try it out and let us know what you think. This is the first step towards our bigger vision for offering social analytics and quantifying the impact of social efforts. In this first version, we support Facebook and Twitter, but we definitely plan to support additional social applications in future versions.

Let me take you on a quick tour!

Connect Accounts

You can connect your Facebook Page (any page a user can “Like”) or Twitter account, or both! You can currently connect one account of each type.

social analytics connect facebook or twitter account

You can also compare the growth of your network against a few competitors or peers.

compare accounts

Social Dashboard

On the Social Dashboard, you can see the size of your network for each account, a snapshot of the interactions that have occurred on that account (likes, shares, retweets, etc), and if you have Google Analytics connected, you can see traffic to your campaign’s domain from each social account.

Social Dashboard SEOmoz PRO

Monitor Your Network

You can see a historic view of how many followers / fans you gained each day and compare that to the followers / fans of your competitor / peer accounts.

See social network size over time.

You can also monitor the rate at which you gain or lose fans day after day compared to competitor or peer accounts. This helps you see if you or a competitor is gaining momentum in network growth. If you see a spike in your growth rate, it might mean that something you posted that day (or something posted about you) resulted in you gaining more followers than normal.

See network growth rate over time

You can also see which of your Twitter followers have tweeted about you and which have the most influence based on network size or Klout Score.

See top Twitter followers

Monitor Interactions

You can monitor key interaction metrics for each social account. For Facebook, see the number of fan posts, mentions, admin posts, post likes, and comments for a given time period. For Twitter, see retweets of your tweets, mentions of you, and replies to you. You can also see this data over time.

Monitor facebook interactions Monitor interactions over time.

You can take a look at the most liked and commented on Facebook posts posted by admins of your page.

Monitor Impact

You are able to see the number of visits to your campaign’s domain coming from Facebook or Twitter over time.

Monitor traffic from social applications

Of course, this is a very simplistic method of monitoring impact from social, since so much of the impact of social has to do with gradual brand exposure and trust-building. We’d love to provide more rich methods for monitoring this in the future (especially in terms of impact on search results), so please let us know your thoughts on what you’d like to see.

Reporting

Right now, you can export your social data to CSV. PDF reports will be coming soon!

Export social data to CSV

What’s Next?

This is only the first step in a long-term vision for rich, actionable social analytics. We want to eventually support additional social networks (Google+ and LinkedIn are at the top of the list), provide more insights on how engaging your content is across social platforms, show richer analysis of the impact of social efforts, and possibly suggest actions such as adding accounts you may be under-utilizing or identifying potential fans/friends/followers/contacts.

That concludes our tour of the new social feature. We’ll be doing a free webinar on December 1st at 10:30am PST where Casey and I will give a more in-depth tour of the tool -- you can register here. We would love to hear feedback on this new functionality, on features you’d most like to see next, and about how you use social applications and analytics tools in general. Happy social exploring!