Are You A Guilty Marketer? Opening Keynote at #SESCHI by Mikel Chertudi of Adobe

Mikel Chertudi, Senior Director, Global Media & Demand Marketing at Adobe Systems, presented Tuesday morning?s opening keynote at SES Chicago. The goal of his presentation was to take a deep dive into: How the value of what marketers do is often viewed incorrectly Mistakes that many marketers are guilty of What questions marketers should ask [...]

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