Mobile Paid Search Offers Bigger Bang for the Buck

Now that more people are using their mobile devices to search and shop, more advertisers are paying for mobile ads — it’s the circle of life and it’s working out well for everyone involved. New numbers from Performics show that smartphone CPCs are still a real bargain, coming in at around 40% less than desktop [...]

Source: http://www.marketingpilgrim.com/2011/11/mobile-paid-search-offers-bigger-bang-for-the-buck.html

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