A New Way to Create Urgency and Social Proof on Product Pages

Just when you think you’ve seen it all, you stumble across a feature that makes you think “why didn’t I think of that”? This time, it’s from antique and vintage marketplace Ruby Lane, which alerts shoppers when an item they are viewing is sitting in someone else’s cart or wishlist – suggesting they may miss [...]

Source: http://www.getelastic.com/a-new-way-to-create-urgency-and-social-proof-on-product-pages/

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