Before you can do anything else with Google Analytics, you need to understand what you're trying to track and why. Here are a few ideas for some types of data you may want to track correctly from the beginning in Google Analytics.
Source: http://feedproxy.google.com/~r/sewblog/~3/h3f9GYi7SuE/Beginners-Guide-to-Google-Analytics-What-to-Track
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