Four Stars for Microsoft?s People Powered Stories Ads

Social advertising is all about using the comments and recommendations of one person to influence the buying habits of another. Facebook does this handily by mentioning which of my friends like the ads that appear in my sidebar. But, to be effective, recommendations don’t have to come from friends. A recent study by BazaarVoice showed [...]

Source: http://www.marketingpilgrim.com/2012/02/four-stars-for-microsofts-people-powered-stories-ads.html

more info here more info here more info here more info here more info here more info here more info here