The Future of Location-Based Marketing is Cool. . . or Scary

Yesterday, I wrote about a stat that said more men than women remember and enjoy mobile ads. I stated that I never remember the ads I’ve seen and now I know why. The ads I’ve seen aren’t cool. Westin Hotels and the Weather Channel had an ad campaign last year called “Wipe Away Your Weather.” [...]

Source: http://www.marketingpilgrim.com/2012/02/the-future-of-location-based-marketing-is-cool-or-scary.html

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