Google Presents Strong Case for Online Political Advertisements [Infographic]

Although the 2012 presidential candidates are spending unprecedented amounts on television advertisements, the vast majority of voters can now be reached through other more effective mediums. Google, which began the “Four Screens to Victory” campaign in March, is urging candidates to use a large percentage of their campaign budget to reach voters through non-traditional ?screens.? [...]

Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/gjt2hLVZi8s/

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