Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some new metrics into your AdWords data mix: bounce rate, pages per visit, visit duration, and bid management.
Source: http://feedproxy.google.com/~r/sewblog/~3/a3B241-xfgY/How-to-Improve-Your-AdWords-Performance-With-Analytics
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