Facebook just reported $1.18 billion in Q2 2012 revenue in their first reporting period as a public company. 70 percent of Facebook ad campaigns showed 3x or better ROI, and 49 percent of campaigns showed a return on ad spend of 5x or better.
Source: http://feedproxy.google.com/~r/sewblog/~3/5k-PwqOq4dk/Marketers-Like-Facebook-to-the-Tune-of-1.18-Billion-in-Q2-2012-Revenue
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