Survey Says Reviews, Not Likes Influence Consumer Trust

Trust is a big factor when it comes to buying anything online be it a .99 music download from iTunes or $5,000 wedding dress. Customers want to feel secure in the knowledge that they’re getting a quality product from a reliable source, that the item will arrive in a timely manner and there will be [...]

Source: http://www.marketingpilgrim.com/2012/07/survey-says-reviews-not-likes-influence-consumer-trust.html

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