The Psychology of Social Commerce [Infographic]

This week’s infographic examines the psychofactors that influence social shopping, from social proof to authority, consistency to reciprocity. Check it out: Key points: Social Proof The rule: When uncertain, look what others are doing The stat:81% of consumers receive advice from friends and family relating to a product purchase from a social networking site Authority [...]

Source: http://www.getelastic.com/the-psychology-of-social-commerce-infographic/

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