The Journey to Our First $1,000,000 ? 10 Lessons Learned Along the Way
Post from: Quality SEO Services & Link Building Services
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Create great content! Create great content! Are you sick of hearing this catchphrase yet? Well, it?s probably going to be a while before this one goes away, because it?s getting harder and harder to do SEO without having ?great content? to leverage in the process. Luckily, there are many paths to content greatness, and with [...]
The post 3 Ways to Get More Media Coverage for Your Marketing Content appeared first on Search Engine Journal.
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HootSuite, has added several tools to the line up of SocialApps available on their web-based dashboard.�reddit,�StumbleUpon,�Scoop.it,�Nexalogy�and�CMP.LY�have been added to the company?s ever-expanding�App Directory. HootSuite is known for helping power users and social businesses engage with audiences and analyze campaigns across multiple social networks from one secure, web-based dashboard. The App Directory now hosts a collection [...]
The post HootSuite Adds New #SocialApps appeared first on Search Engine Journal.
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When I released my updated WordPress SEO article a few weeks back, my buddy Avinash was kind enough to tweet it. He tweeted it, at first, with a bo.lt link. Bo.lt is a sharing service that allows you to basically make a copy of a page and add some notes or even some changes to…
Why I dislike Bo.lt is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/6OfPelIL784/
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When I released my updated WordPress SEO article a few weeks back, my buddy Avinash was kind enough to tweet it. He tweeted it, at first, with a bo.lt link. Bo.lt is a sharing service that allows you to basically make a copy of a page and add some notes or even some changes to…
Why I dislike Bo.lt is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/6OfPelIL784/
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Source: http://feedproxy.google.com/~r/sewblog/~3/ncsMQ8hXCGU/If-You-Cant-Be-a-Creator-Then-Be-a-Curator
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Originally at: Blog Tips at ProBlogger
6 Reasons Why Your Business Needs a Blog
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/WMWAOnCOOeg/
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Ranking well for our chosen keywords involves putting in a lot of effort up front, with no guarantee of ranking, or reward.
Even if we do attain rankings, and even if do get rewarded, there is no guarantee this situation will last. And this state of flux, for many seos, is only likely to get worse as Google advises that updates will be ?jarring and julting for a while?
Even more reason to make every visitor count.
If we can extract higher value from each visitor, by converting them from visitor to customers, and from short term customers to long term customers, then our businesses are less vulnerable to Google?s whims. We don?t need to be as focused on acquiring new visitors.
There is great value to be had in optimizing the entire marketing chain.
It comes down to cost.
According to a Harvard Study a few years back, it can cost five times as much to acquire a new customer as it does to keeping a current customer happy. Of course, your mileage may vary, as whether it really costs five times as much, or three, or seven really depends what your cost structure.
However, this concept is an important one for search marketers, as it?s reasonable to assume that the cost of acquiring customers, via keyword targeting, is rising as Google makes the marketing process of keyword targeting more expensive than it has been in the past. This trend is set to continue.
If the cost of customer acquisition is rising, it can make sense to look at optimizing the offer, the conversion rates and optimizing the value of existing customers.
If you have something a lot of people desperately need, and there isn?t much competition, it typically doesn?t cost much to land those customers. They come to you. If you have something genuinely scarce, or even artificially scarce, people will line up.
The problem is that most businesses don?t enjoy such demand. They must compete with other businesses offering similar products and services. So, if there is a scarcity issue, it?s a scarcity of customers, not service and product providers.
However, by focusing on a specific niche, businesses can eliminate a lot of competition, and thereby reduce the marketing cost. For example, a furniture manufacturer could conceivably make furniture for a wide variety of customers, from commercial offices, to industry, to the home.
But if they narrowed their focus to, say, private jet fit-outs, they eliminate a lot of their competition. They?d also have to determine if that niche is lucrative, of course, but as you can see, it?s a way of eliminating a lot of competition simply by adding focus and specialization.
By specializing, they are more likely to enjoy higher quality leads - i.e. leads that may result in a sale - than if they targeted broadly, as it is difficult to be all things to all people The cost of marketing to a broad target market can be higher, as can the level of competition in the search results pages, and the quality of leads can be lower.
Once we?re focused on our niche, and we?ve got targeted visitors coming in, how can we ensure fewer visitors are wasted?
Those who do a lot of PPC will be familiar with conversion optimization, and we?ll dive deep into this fascinating area over the coming weeks, but it?s a good concept for those new to SEO, and internet marketing in general, to keep at front of mind.
You?ve gone to a lot of trouble to get people to your site, so make sure they don?t click back once they arrive!
Here?s a great case study by a company called Conversion Rate Experts. It outlines how to structure pages to improve conversion rates. Whilst the findings are the result of testing and adaptation, and are specific to each business, there are a few few key lessons here:
Length of the page. In this case, a long page improved conversion rates by 30%. Of course, it?s not a numbers game, more the fact that the longer page allowed more time to address objections and answer visitor questions.
As Conversion Rate Experts point out:
The media would have us believe that people no longer have any capacity to concentrate. In reality, you cannot have a page that?s too long?only one that?s too boring. In the case of Crazy Egg?s home page, visitors wanted their many questions answered and that?s what we delivered. (If you?d like more people to scroll down your long pages, see the guide we wrote on the topic.)?
It?s best to experiment, to see what works best in your own situation, but, generally speaking, it pays to offer the visitor as much timely information as possible, as opposed to short copy if there is a analytical, need-oriented motivation. Short copy can work better if the customer is impulsive.
As we see in the Crazy Egg case study, by anticipating and addressing specific objections, and moving the customer closer to the point of sale, the webpage is doing the job of the salesperson. This is an area where SEO and PPC, linked with conversion rate optimization, can add a ton of value.
The second interesting point was they optimized the long-term value of the customer to the company by making a time-sensitive offer.
The one-time offer test illustrates another important principle of conversion optimization: Don?t let the fear of a short-term loss stand in the way of a long-term gain
The offer they made turned a short-term customer into a long-term customer. If we have a lot of long term customers on our books, it can take some of the pressure off the need to constantly acquire new customers.
We engage in SEO because there are many similar sites.
The benefit of SEO is we can occupy premium real estate. If we appear high on the search result pages, we are more likely than our competitors to command the customers attention. But we stand to gain a lot more stability if we are not wholly reliant on occupying the top spots, and therefore less vulnerable to Google?s whims.
Source: http://www.seobook.com/insulating-ourselves-googles-whims
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Two days ago, Twitter introduced a new system called Twitter Cards�(see their docs). It allows site owners to enhance the expanded tweets Twitter creates for their site, much in the same was as �OpenGraph tags give site owners the chance to determine what their posts & pages will look like when shared on Facebook. In…
Twitter Cards, Open Graph & Social Meta Data is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
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As many of you already know Google has done it again… With the release of the new “EMD” update, a new uproar of confusion and panic has taken over the SEO community leaving many SEOs scratching their heads.�Of course, this is all leading to the BIG question on everyone’s minds:�What exactly did this update do? [...]
The post Everything You Need to Know about the New “EMD” Update appeared first on Search Engine Journal.
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As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to your website I’ve long stated that I prefer full feeds over partial feeds. Now that I’ve spent the past few weeks using an iPad, I feel even more strongly that full feeds are the way [...]
This post originally came from A Look at Full and Partial Feeds in an Increasingly Mobile World
Source: http://www.wolf-howl.com/blogging/partial-feeds-mobile-world/
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Source: http://www.getelastic.com/api-as-a-product-how-pearson-education-is-monetizing-its-content/
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Create great content! Create great content! Are you sick of hearing this catchphrase yet? Well, it?s probably going to be a while before this one goes away, because it?s getting harder and harder to do SEO without having ?great content? to leverage in the process. Luckily, there are many paths to content greatness, and with [...]
The post 3 Ways to Get More Media Coverage for Your Marketing Content appeared first on Search Engine Journal.
Source: http://feedproxy.google.com/~r/SearchEngineJournal/~3/lksPDCbRX5c/
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Originally at: Blog Tips at ProBlogger
My Two-step Social Media Starter Plan
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/7dh7e7fMmHI/
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In our website reviews we regularly encounter websites who’ve got just as many tags as posts, or 20,000 posts and 5,000 tags. This is undesirable as it means you’re not using tags to relate your posts together, which is what you should do. We usually tell them to optimize their tags but that’s easier to…
Tag Optimization for WordPress is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/99yY97SLdX4/
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Originally at: Blog Tips at ProBlogger
Beat Your Fear of Technology, and Grow Your Blog
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/9JbIuM3nWN4/
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Originally at: Blog Tips at ProBlogger
5 Essential Elements of a Successful Self-published Book
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On any bigger site, you’ll get archive pages of some sort. Whether they are taxonomy or category archives, like this SEO category, Custom Post Type archives like this one for our WordPress plugin reviews�or my speaking engagements,�or even date archives: they all share the same common traits. In WordPress an archive will, by default, consist…
WordPress Archive Pages: the tutorial is a post by Joost de Valk on Yoast - Tweaking Websites.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Source: http://feedproxy.google.com/~r/joostdevalk/~3/ituadafIpro/
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In the aftermath of Google’s Disavow Links Tool announcement, SEOs and webmasters across the industry are screaming one question, loud and clear: How do I know which links to disavow?� What follows is a step-by-step, tactical walkthrough of exactly how�to perform a link profile audit, and how to figure out which links should be removed [...]
The post How to Know Which Links to Disavow in Google appeared first on Search Engine Journal.
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