Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive. Incorporate these principles into your keyword research process and you'll position your SEO campaigns for sustained revenue and customer acquisition.
Source: http://feedproxy.google.com/~r/sewblog/~3/_8WBDwFhsTM/How-to-Update-Your-Keyword-Research-Process-for-2013-Beyond
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