Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering a more specialized and personalized experience that social networks with a wider net simply can't match.
Source: http://feedproxy.google.com/~r/sewblog/~3/dsx6mtLZ9Ik/Niche-Social-Networks-New-Players-Platforms-Their-Success
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