2 Killer Examples of App-Like Email Campaigns

We’ve seen trends come and stay in email marketing, from ‘forward-to-a-friend’ to personalization to animated gifs and embedded video. But this one is really, really awesome. Imagine taking the functionality of a mobile app and baking it into your email campaign. At least 2 companies have done it. Sky UK telecom Sky’s emails are populated [...]

Source: http://www.getelastic.com/2-killer-examples-of-app-like-email-campaigns/

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