How to Save Abandoned Carts Without an Email Address

It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale. Some sites, like Amazon, make the email input the entire first step of checkout. Capturing email as early as [...]

Source: http://www.getelastic.com/how-to-save-abandoned-carts-without-an-email-address/

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