For agile campaigns, you need to be on top of your game, and know what's going on around you. If you're prepared to adapt quickly when that topical story comes along, you're much more likely to reap the rewards.

Source: http://feedproxy.google.com/~r/sewblog/~3/oCD3h1MMGTU/Is-Agile-Marketing-the-Future-of-Search-in-2013
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