Mobile Ads Among Least Liked Ad Forms

People apparently like a clean mobile experience. If the findings of a MillwardBrown AdReaction Study 2012 are accurate mobile ads are among the least liked of all ad formats. The following chart comes from Marketing Charts which repackaged the MillwardBrown findings shows that mobile ads keep company with the likes of some forms of spam [...]

Source: http://www.marketingpilgrim.com/2012/11/mobile-ads-among-least-liked-ad-forms.html

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