Nielsen and Twitter Partner on New TV Rating Metric

Facebook usually rules the social media game but when you’re talking about TV, Twitter has it wrapped up. Every night, people sit down in front of the TV with their smartphones and tablets in hand and they send out Tweet after Tweet about their favorite shows.� A lot of the Tweets come from second-screen apps [...]

Source: http://www.marketingpilgrim.com/2012/12/nielsen-and-twitter-partner-on-new-tv-rating-metric.html

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