Remarketing & Retargeting Done Right and Wrong ? 6 Do?s and Don?ts From SES Chicago

Live from SES Chicago, I had a fantastic opportunity to learn about the ultra-hot online marketing area of remarketing / retargeting from Christopher Hansen and Marty Weintraub.� Remarketing can be extremely powerful, but is easy to get wrong, and the consequences can be costly both in terms of budget and brand image. Below are 3 [...]

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