The Neuromarketing of Mobile Games

According to Catagena Capital, the total number of Americans that play games on their smartphone, tablet or iPod Touch has now surpassed the 100 million mark, a year-on-year increase of 35%. Europe shows a growth of 15%, totaling 70 million gamers for seven key territories. Men slightly outnumber women in the US (52%) as well [...]

Source: http://www.getelastic.com/the-neuromarketing-of-mobile-games/

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