Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns.
Source: http://feedproxy.google.com/~r/sewblog/~3/FsfEkNjou9w/2013-Tipping-Point-for-Mobile-Ad-Monetization
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