Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search habit will only arise if Facebook?s Graph Search can deliver at the intersection of high utility and high frequency.
Source: http://feedproxy.google.com/~r/sewblog/~3/el94G8-SO9M/Can-Facebook-Graph-Search-Disrupt-the-Google-Habit
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