Optimising Your SEO Campaign Using Multi-Channel Funnels & Assisted Conversions

Most people who buy a product online don?t make a purchase on their first visit and this causes problems for sites trying to track sales and allocate them to a particular channel. When you take into consideration different screens (work PC, laptop, iPad, phone etc) and offline conversions as well the problem gets even bigger.

Source: http://www.branded3.com/blogs/using-content-strategy-to-increase-conversions-from-multi-channel-customers/

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