5 Dangerous Conversion Optimization Myths

We’re in an industry that loves best practices, but A/B and multivariate testing is famous for busting apart our sacred cows and proving that not all generally accepted BP’s are optimal for every business. Ironically, conversion optimization has its own best practice myths that need to be busted. Let’s look at 5. 1. Users don’t [...]

Source: http://www.getelastic.com/5-dangerous-conversion-optimization-myths/

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