Display Retargeting: Are Personalized Ads Better than Generic?

Display retargeting gives you an opportunity to stalk follow remind visitors who abandon your site and dynamically personalize the ad to products viewed or keyword intent expressed by the during their visit. Compared to the measly 0.07% average click through rate for display ads, retargeted display ads fare 10x better on average — 0.7% CTR. [...]

Source: http://www.getelastic.com/display-retargeting-are-personalized-ads-better-than-generic/

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