The CMO Council and NetLine have conducted a study (Better Lead Yield in the Content Marketing Field) that reports 87% of B2B buyers saying online content has a moderate or major impact on vendor selection. The most trusted BtoB content comes from professional associations, not vendors. The most trusted and valued types of content include: [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/KietCAjko6M/
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