TV commercials are great for reinforcing a brand preference, but what happens when the TV is off and the consumer heads to the store? If you look at a grocery list, it’s more likely that you’ll see “soda” instead of “Coke” or “coffee” instead of “Tully’s.” 3GTV has a solution and they call it the [...]
Source: http://www.marketingpilgrim.com/2011/06/3gtv-launches-first-smart-grocery-store.html
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