Insurance Emails Click While Technology Emails Lag

Social media is great for the fast hit, but email is still the option of choice when it comes to delivering a customized marketing message. A new study by Harte-Hanks shows that overall delivery rates are at 95% for 2010, slightly up from 2009 and unsubscribes are down to .19%. When it comes to the [...]

Source: http://www.marketingpilgrim.com/2011/06/insurance-emails-click-while-technology-emails-lag.html

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