B2B Technology Purchasers Influenced by More Digital Collateral

B2B marketing is usually viewed as being behind the curve with regard to the online space. It has a reputation of being more traditional in its approach to how prospects and customers are reached and then developed. While this image of B2B marketers being less progressive than their B2C counterparts is warranted to a degree [...]

Source: http://www.marketingpilgrim.com/2011/10/b2b-technology-purchasers-influenced-by-more-digital-collateral.html

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