European Court rules in favour of Interflora ? an end to brand bidding?

The Court of Justice of the EU has today ruled in favour of Interflora in the brand bidding case against Marks & Spencers. The full judgement is here. Interflora had argued that M&S shouldn?t be allowed to bid on the keyword ?interflora? via Adwords and it seems that the European Court agrees with them. The [...]

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European Court rules in favour of Interflora – an end to brand bidding?

Source: http://www.blogstorm.co.uk/european-court-rules-in-favour-of-interflora-an-end-to-brand-bidding/

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