How to Forecast & Measure Your Marketing ROI with a Scorecard

No marketing department has infinite time or money. We are constantly refining our answer to the question ?What is the best way to spend our time and money?? And we do that:




When we?re building a media plan


When we measure ...

Source: http://feedproxy.google.com/~r/sewblog/~3/axy7cUcfspc/How-to-Forecast-Measure-Your-Marketing-ROI-with-a-Scorecard

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