Is the Impact of Social on Shopping More Hype or Reality?

If you read about the impact of social networks and deal sites on how people shop and what they buy when they are shopping, you would think that everyone is doing it on a regular basis, right? A study conducted by Performics and ROIresearch gives the impression that while many people are using social networks [...]

Source: http://www.marketingpilgrim.com/2011/10/is-the-impact-of-social-on-shopping-more-hype-or-reality.html

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