Broken Link Building for Content Promotion

I love link rot... and so should every marketer tasked with creating and/or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content.
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Source: http://feedproxy.google.com/~r/sewblog/~3/czX2WYtDW64/Broken-Link-Building-for-Content-Promotion

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