A Psychotactic That Caused 3x More People to Buy a Discounted Coffee Mug

Persuasive selling is part art, part science, but 100% apart of conversion optimization. Understanding what motivates our customer is key — it’s not just about what the offer is, but how an offer is presented. Consider this little case study from the Harvard Business Review Daily Stat: If You Say I’m Special, I’ll Buy In [...]

Source: http://www.getelastic.com/a-psychotactic-that-caused-3x-more-people-to-buy-a-discounted-coffee-mug/

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