The dust has settled a bit on Google’s decision to stop passing keyword referral data from searchers that are logged in to their Google accounts and using encrypted search by default. That began in mid-October and then ramped up a couple weeks later. At first, [not provided] represented a small percentage of overall traffic to [...]
This is a post from Matt McGee's blog, Small Business Search Marketing.
Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage
Source: http://www.smallbusinesssem.com/googles-not-provided-assessing-2-5-months-of-analytics-damage/5273/
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