Store Locator Makes a Big Splash in the Latest S.M.A.R.T. Report

It’s Millennial Media S.M.A.R.T. report time again. In this round, we’re looking at mobile advertising reach and targeting in November 2011. Let’s start with the Post-Click Campaign Action Mix. Here we find that Store Locator is up 47% month-over-month. Not surprising, given that November was the big push to get shoppers into stores for holiday [...]

Source: http://www.marketingpilgrim.com/2012/01/store-locator-makes-a-big-splash-in-the-latest-s-m-a-r-t-report.html

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