77% of Consumers & 82% of Employees Trust a Tweeting CEO

A new study from BRANDfog (via eMarketer) might explain why employees are up in arms over (inflated?) reports that hiring managers are asking for Facebook credentials. It seems that it could boil down to a complete lack of trust in any company executive that doesn’t “get” social media. According to employees surveyed, 82% of them [...]

Source: http://www.marketingpilgrim.com/2012/03/social-media-trust-ceo.html

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