According to a recent study by Rutgers University, women make up 58% of all social media users, incentivising networking sites to reach out to a more male audience. There are new social networking platforms popping up every day which are geared towards the male population, focusing on sports and other stereotypical ?male? activities rather than
Source: http://www.branded3.com/b3labs/social-media-usage-boys-v-girls/
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