If you use a search engine but don't find what you are looking for, which are you more likely to do?
People are more likely to search again with a new keyword than they are to click onto the second page of search results.
| Vote | All�(1189)� |
|---|---|
| search again with a different word | 55.7%�(+3.2 / -3.3) |
| go to the second page of the results | 44.3%�(+3.3 / -3.2) |
The split is fairly consistent among men and women.
| Vote | Men�(651)� | Women�(538)� |
|---|---|---|
| search again with a different word | 55.4%�(+4.0 / -4.1) | 56.1%�(+5.0 / -5.1) |
| go to the second page of the results | 44.6%�(+4.1 / -4.0) | 43.9%�(+5.1 / -5.0) |
There isn't an obvious pattern among age either.
| Vote | 18-24 year-olds�(284)� | 25-34 year-olds�(309)� | 35-44 year-olds�(144)� | 45-54 year-olds�(195)� | 55-64 year-olds�(150)� | 65+ year-olds�(107)� |
|---|---|---|---|---|---|---|
| search again with a different word | 52.1%�(+5.7 / -5.8) | 56.7%�(+5.7 / -5.9) | 51.7%�(+8.0 / -8.1) | 57.5%�(+6.7 / -7.0) | 61.4%�(+7.7 / -8.4) | 54.2%�(+9.4 / -9.8) |
| go to the second page of the results | 47.9%�(+5.8 / -5.7) | 43.3%�(+5.9 / -5.7) | 48.3%�(+8.1 / -8.0) | 42.5%�(+7.0 / -6.7) | 38.6%�(+8.4 / -7.7) | 45.8%�(+9.8 / -9.4) |
People in the west & midwest are more likely to change keywords, whereas people in the north east & south are roughly equally likely to change keywords or go to page 2 of the search results.
| Vote | The US Midwest�(244)� | The US Northeast�(320)� | The US South�(363)� | The US West�(262)� |
|---|---|---|---|---|
| search again with a different word | 58.6%�(+6.6 / -6.9) | 52.2%�(+6.3 / -6.4) | 51.7%�(+6.0 / -6.1) | 61.8%�(+6.2 / -6.6) |
| go to the second page of the results | 41.4%�(+6.9 / -6.6) | 47.8%�(+6.4 / -6.3) | 48.3%�(+6.1 / -6.0) | 38.2%�(+6.6 / -6.2) |
Suburban people are more likely to change keywords than to click on to page 2.
| Vote | Urban areas�(590)� | Rural areas�(109)� | Suburban areas�(468)� |
|---|---|---|---|
| search again with a different word | 51.8%�(+4.6 / -4.6) | 48.0%�(+9.3 / -9.1) | 61.1%�(+4.8 / -5.0) |
| go to the second page of the results | 48.2%�(+4.6 / -4.6) | 52.0%�(+9.1 / -9.3) | 38.9%�(+5.0 / -4.8) |
There isn't much of an income correlation either.
| Vote | People earning $0-24K�(123)� | People earning $25-49K�(638)� | People earning $50-74K�(319)� | People earning $75-99K�(88)� | People earning $100-149K�(22)� |
|---|---|---|---|---|---|
| search again with a different word | 57.9%�(+9.3 / -9.9) | 55.9%�(+4.4 / -4.5) | 58.8%�(+5.8 / -6.1) | 54.5%�(+9.3 / -9.6) | 50.0%�(+21.4 / -21.4) |
| go to the second page of the results | 42.1%�(+9.9 / -9.3) | 44.1%�(+4.5 / -4.4) | 41.2%�(+6.1 / -5.8) | 45.5%�(+9.6 / -9.3) | 50.0%�(+21.4 / -21.4) |
It would also be interesting to run this question again & include the option of trying another search engine as an answer.
Source: http://www.seobook.com/second-page
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