Influence, Popularity and Profits: Which One Begats the Other?

It’s good to be popular. It means people like you. They want to hang with you and they’re interested in what you have to say. On Facebook, that means a lot of people want to be your friend. If you’re a brand, they like your page. Popular means you have a great deal of influence [...]

Source: http://www.marketingpilgrim.com/2012/04/influence-popularity-and-profits-which-one-begats-the-other.html

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