PPC Ads: When ?Free? Still Feels Risky

We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a free-but-limited sample will automatically win the prospect?s desire to engage in the service is a mistake. The proof is in the CTR.

Source: http://feedproxy.google.com/~r/sewblog/~3/PH6WGwhuqP4/PPC-Ads-When-Free-Still-Feels-Risky

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