Study: 60% of Marketers Use At Least 5 Tools to Execute Marketing Campaigns

Marketing has never been that easy. Before the days of the Internet, marketers had to become adept at what I’ll call “The Marketing Two Step”. That’s where you would get into a meeting and someone would ask “So what has this campaign done for our business?” At this point the marketing professional started a vaudevillian [...]

Source: http://www.marketingpilgrim.com/2012/04/study-60-of-marketers-use-at-least-5-tools-to-execute-marketing-campaigns.html

more info here more info here more info here more info here more info here more info here more info here