B2B Marketing Innovation: The Truth About Influence in B2B Marketing from Master Strategist Paul Gillin

The final interview in our series on B2B Marketing Innovation comes from Paul Gillin, a veteran journalist, author and strategist. He’s the author of several books on new media including,�Social Marketing to the Business Customer, with�Eric Schwartzman. �Paul is giving a sold out workshop and an interactive presentation on influence. In this interview, Paul shares [...]

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