Behind ecommerce’s social and omnichannel evolution lie APIs, whether they be internal or 3rd party. Powering apps, widgets, sharing tools and content feeds, APIs enable systems to communicate with other systems, and empower you to expand your catalog and content experiences beyond a storefront. For us non-techies, understanding the opportunity for using and monetizing APIs [...]
Source: http://www.getelastic.com/20-api-business-models-deconstructed/
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